Brandon, owner Furches PerformanceMy name is Brandon and I am the founder of Furches Performance. I represent the fifth generation of my family’s contribution to the automotive industry.

Catherine Isabel FentonIn 1909 Catherine Isabel Fenton my great-great grandmother began selling her first cars over the kitchen table. She quickly outgrew the confinements of her home and became a subsidiary of the Reopell Chevrolet dealership. In 1922 she became a full-fledged Chevrolet dealer and the first woman car dealer in the United States. By 1930 her dealership was housed in a new building with my great-great grandfather William H. Fenton acting as business manager. Their business survived the great depression and continued to grow. Her accomplishments in the automotive industry won her inclusion in the Automobile Old-timers Club as well as the Automobile Hall of Fame in Lansing, Michigan.

In the early 1970’s Catherine and William retired leaving the business to be operated by her son and grandson William J. Fenton Sr. and Jr. My grandfather and his father operated a combined dealership selling Chevrolets and Oldsmobiles until they phased out of the new car business and retained the leasing, rental, and used car divisions which are still operating today as Fenton Leasing. Staying true to the family’s original business philosophy, they operated under the slogan “Big enough to serve you, small enough to know you.” It was this approach that established the Fentons as having one of the most trustworthy businesses in town.

I was fortunate enough to grow up in a small condo behind my grandfather’s business. Every day when my father went to work as a service manager for another local dealership, I would wander out front to experience the inner workings of a well oiled machine. Every aspect of the business was infatuating. I learned very young to take pride in my work. I would spend hours detailing vehicles in preparation for delivery only to have my grandfather come back and point out all the areas I had missed. These were never lessons in a condescending manner; simply emphasis on the importance of attention to detail.

Brandon Furches weldingFastforward and you will find I have built a business which embodies the ideology that has allowed my family to flourish in the automotive industry since the early 1900s. Not only am I the face of this company, but I am also the hands and you will find I treat each and every vehicle as if it were my own. With over 15 years industry experience and backed by more than 100 years of automotive excellence, you can be confident that you have invested your trust in the right place. I appreciate the opportunity to discuss your project and look forward to meeting you.


Brandon Furches